(This article was published in the December 1997 issue of The Corgi Times, newsletter of the Elizabethan II Study Group. It was posted on the Saskatoon Stamp Centre website in November 1997 and updated on 2 March 1999.)
January 1994 saw the release by Canada Post of a new-style self-adhesive stamp that offered a number of firsts in Canadian philately:
43¢ stamp with right facing image
This article will touch upon the various booklets that have been issued, the numerous stickers that have appeared, how to identify the individual stamps and stickers, and finally a look at the inevitable errors that have occurred.
This design of booklet has been aptly called “Greeting” by Canada Post due to their design. Two different stamp designs were provided: a “left” and “right” facing image.
45¢ stamp with left facing image
45¢ stamp with right facing image
The first Greeting booklet to appear had a face value of 43¢, the first-class rate in effect at the time. A year and half later, with the rate increase of 2¢, to 45¢, a second Greeting booklet was issued. To date, there have been five separate releases of Greeting booklets. The table below lists the five booklets that have been issued.
Illustrated below are the front covers of the booklets that have been issued. The cover of the most recent booklet to be issued (Aug 15/97) is identical in design to the booklet issued Sep 1/95 (however, as the chart indicates, the paper used for each of these booklets is different).
The back cover of each booklet provided instructions on the use of the stamps. (BK183 also included a brief history of the Canadian Memorial Chiropractic College in Toronto).
28 Jan 1994
BK182 & BK200
1 Sep 1995
15 Aug 1997
15 Sep 1995
15 Jan 1996
|43¢||28 Jan 1994||1||LM||J||grey||special occasions
|45¢||1 Sep 1995||2||AP||J||gold||provinces
|15 Sep 1995||3||AP||C||dull||4: chiropracty||BK183|
|15 Jan 1996||1||LM||F||special occasions
|15 Aug 1997||3||AP||C||provinces
LM: Leigh-Mardon Pty of Australia
AP: Ashton-Potter Canada Ltd
J: JAC (hi-brite paper, very smooth appearance)
C: Coated Papers Ltd. (dull paper, under magnification it looks like a mixture of “pulp”)
F: Fasson Canada Inc. (hi-brite paper, very smooth appearance)
There are two subtle differences in the designs of the stamps employed by the two printers: background and copyright notice. Of course, the size of the stamps from the two printers is different.
The Leigh-Mardon printings have special occasion words in the background of the design and a copyright notice of 1994; the Ashton-Potter printings have the names of the Canadian provinces in the background and a 1995 copyright notice.
Special Occasions (Leigh-Mardon)
Provincial names (Ashton-Potter)
A unique feature of each booklet is the inclusion of round “stickers” that could be selected by the mailer and fitted into the white space of the stamp. It is the sticker that gives the stamp its name of “Greeting”. The booklets supplied either 4 or 7 different sticker designs.
Since May 1994, five different special occasion “cards” have been sold/distributed separately from the booklets. One of these was a promotional “give-away” while the other four could be purchased for a nominal amount.
The table below summarizes the various official stickers that have been issued, and their source.
|28 Jan 1994||BK166||LM||J||19mm||HB||7: heart, bride/groom, cake, balloons, roses, pen, baby rattle|
|9 May 1994||1 card with 50 stickers||18½||HF||1: Wedding (bride/groom) sold for $1.95|
|1 Sep 1995||BK182||AP||J||17||HB||4: pen, heart, bride/groom, leaf|
|15 Sep 1995||BK183||AP||C||HB||4: chiropracty: 2 hands, logo, plaque, D.D. Palmer|
|15 Jan 1996||BK190||LM||F||19||HB||7: heart, bride/groom, cake, balloons, roses, pen, baby rattle|
|Feb 1996||1 card with 10 stickers||18||HF||1: St. Valentine’s Day (heart) promotional item|
|8 Jun 1996||17||Flrsc||1: Hamilton promotional item, sold for 20¢
(spelling error exists, see picture below)
|Dec 1996||1 card with 15 stickers||17||HB||1: Christmas (Santa Claus) sold for 50¢ [see note 3]|
|Feb 1997||17||HF||1: St. Valentine’s Day (cupid) sold for 50¢|
|15 Aug 1997||BK200||AP||C||17||HB||4: pen, heart, bride/groom, leaf|
9 May 1994
8 Jun 1996
“Vignettes” spelled wrong
Two of the five booklets contained seven different stickers (illustrated below left). Two other booklets contained only four different stickers.
The fifth booklet, issued to commemorate the Chiropractic profession, contained four different stickers (illustrated below right); however, these were not “Greeting” oriented.
The circular stickers, like the stamps, are die-cut. The actual sticker image is larger than the removed sticker, except one — a sticker in the Chiropractic booklet is a logo on a white background and did not require a surrounding border.
As shown in the previous table, there are also five sticker-only items, producing three new sticker designs and two new sizes of sticker (heart and wedding).
The original seven stickers
As an aside, the design of the Santa sticker was taken from a Christmas stamp issued four years earlier, in 1992! Notice though that the “sticker” Santa is a mirror image of the “stamp” Santa.
The four chiropractic stickers
Santa, Valentine, and Hamilton stickers
Santa on the 1992 37¢ Christmas stamp
43¢ stamp with overprint
The design of the Greeting stamps lends themselves to some innovative alternatives. Examples have been seen with hand-drawn illustrations, photographs, etc., etc. Shown at right is an overprint reading "Greetings from Ontario's BEAVER VALLEY" applied to a limited number of entire booklets and sold as a promotional item.
It is up to the general public to choose a sticker to place on the stamp prior to mailing — if they choose a sticker at all. At the same time, there is nothing to say that a different item couldn’t be placed on the stamp! Examples of hand-drawn images and photographs of real people have been seen.
Listed below are the stickers and a checklist of the various combinations of sticker/stamp usage that would be most likely to occur. The 86 black circles (⚫) are the minimum number of sticker/stamp combinations that are needed to have a complete collection — good luck!
Any of the other blank spots could exist if a sticker was used on a stamp from a different booklet.
(gold, large, HB)
(gold, small, HB)
(gold, small, dull)
|Bride & Groom||x||⚫||⚫||⚫||⚫|
|Chiro: 2 hands||x||⚫||⚫|
The five booklets and four special occasion cards have resulted in the potential of 10 different stamps and 30 stickers. Can all 40 items be identified as being different? Four different 45¢ denominated self-adhesive Greeting booklets have been issued. Can an individual stamp be identified? Both questions are important for the collectors of single mint or used stamps.
As noted in the tables listed earlier, there are differences in the printer, paper, colour, background in the design, paper fluorescence, and size of design.
It is possible to easily identify eight of the ten possible stamps, using the following flow diagram:
Stamp identification flow diagram
Errors are inevitable. To date, four major errors have been found on these booklets.
|Issued||Printer||Paper||Colour||Stamp, Sticker Size||Catalogue #||Error(s)|
|43¢||28 Jan 1994||LM||J||grey||56x30, 19||1507/08
|45¢||1 Sep 1995||AP||J||gold||51½x28, 17||1568/69
|15 Sep 1995||AP||C||BK183|
|15 Jan 1996||LM||F||56x30, 19||1600/01
|15 Aug 1997||AP||C||51½x28, 17||BK200|
Bottom of Leigh-Mardon booklet with the die cut shifted diagonally to the right.
The die cutting is overlaid in black to show where it occurs in the illustration.
Courtesy Saskatoon Stamp Centre.
Here is an item sold by Canada Post to promote Singapore ’95 and CAPEX ’96. There are self-adhesive stickers on the inside: five rectangular-shaped for Singapore ’95 and five round for CAPEX ’96.
Booklet of stickers for Singapore ’95 and CAPEX ’96
Above: cover. At right: interior.
These were not considered a part of the self-adhesive greeting booklets series. However, I suppose that the round CAPEX ’96 sticker would “work” with the booklet stamps.
In a catalogue dated 27 September 2010, Saskatoon Stamp Centre offered a proof sheet of the card with the Hamilton promotional stickers. There are six cards on the proof, each card containing ten stickers. The description of the lot, # 165, reads:
1601a PROOF * HAMILTON 1846-1996 Stickers for Greeting Stamps. Double sided PROOF SHEET of FRONT & BACK for 6 "LABEL" booklets as produced by "STiRLiNG PRiNT-ALL" of Hamilton. Designed by Ron Wilkie. 271x213mm. ONLY we've seen.
The lot was priced at $395.
Proof of six cards with Hamilton promotional stickers. The illustration shows the bottom half of
the front of the proof (with three of the six cards) overlaying the top half of
the back with the stickers.
Courtesy Saskatoon Stamp Centre.
Copyright © 1999 Robin Harris
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